WhatsApp basics
The free Business app runs on one phone, for one person, with no automation and no broadcasting beyond small lists. The Business API is a platform: several people answering from one number, automation, AI, template campaigns to thousands, and a verified business profile. This product is built on the API.
No. You connect through Meta's official embedded signup inside the app, which creates the account, registers your number and links your business profile in one flow.
No. A number on the Business API can no longer be used in the normal WhatsApp or WhatsApp Business phone apps — that is Meta's rule for every provider. Most businesses connect a dedicated number and keep their personal one separate.
Yes, provided it is not already connected to another Business API provider. The number migrates; chat history from the phone app does not, because that history lives on the device.
When a customer messages you, you can reply freely for 24 hours. After that, only templates Meta approved in advance. Almost every rule about WhatsApp business messaging follows from this — see the full explanation.
Meta grants the verified badge, not us. You apply through your WhatsApp Business Account once your business is verified and your number has a good quality rating. Being on the official API is a prerequisite.
Pricing & billing
Starter ₹2,000/month, Growth ₹2,500/month, Pro ₹3,500/month. Paying yearly saves between 14% and 25%. Full detail on the pricing page.
No, and anyone who tells you otherwise is leaving something out. There are three numbers: your subscription (ours), WhatsApp conversation charges (Meta bills you directly, no margin from us), and AI usage if you use it (prepaid wallet). All three are explained on the pricing page.
No. Every plan includes unlimited team members with roles and permissions.
Sign up without a card and your account behaves like a paid one for 15 days. When it ends, nothing is deleted — sending pauses until you pick a plan, and you can still message your one registered tester number.
Yes, from Settings → Billing. Upgrades take effect immediately; downgrades at your next renewal. Cancelling stops sending but keeps your data.
The payment gateway charges a percentage to process the transaction and GST applies to that fee. We pass both through at cost and show the exact breakdown before you pay — there is a calculator on the pricing page.
The AI agent
What you give it: a brief you write in plain English, documents you upload, web pages you allow it to read, and — on Pro with a connected store — your live orders and catalogue. It is not answering from general internet knowledge about your business.
It is instructed to answer from your material and escalate rather than guess, and store lookups return real data. No language model is perfect, which is why handover, human takeover and full conversation history all exist.
Yes, including Hinglish. It replies in whatever language the customer writes in, and you can instruct it otherwise in the brief.
No. If you never add an AI block to an automation, your wallet is never debited. The inbox, campaigns, templates and store integrations all work without it.
Typically a fraction of a rupee, metered on the text going in and out. AI usage shows a real worked example from a usage log.
Store integrations
WooCommerce and Shopify natively, and any other platform that can send a signed webhook — OpenCart, Magento, PrestaShop or a custom build.
Not for WooCommerce or Shopify. You generate credentials in your own admin and paste them in; we register the webhooks through the API.
No. Recent orders and products are imported so your AI has context, but only events after you connect trigger messages.
Partly, and we would rather be clear about it. WooCommerce has no native cart webhook, so what is recovered there are pending and failed-payment orders. Shopify has true checkout webhooks and gets full cart recovery. See cart recovery.
Growth for order updates, COD confirmation and customer sync. Pro adds cart recovery, the AI store tools and multiple stores.
Data & trust
You do. Your WhatsApp Business Account is registered to your business, templates are approved in your name, and you can export contacts whenever you like. See security & privacy.
No. Conversation context is sent to the model provider only to generate that specific reply, and we do not use your data to train models.
Yes, yourself. Delete the contact and their conversation history goes with it, or clear an individual chat while keeping the contact.
No. We are a small independent product and we say so plainly on our security page rather than implying certifications we do not hold.
Setup & support
Connecting WhatsApp is about ten minutes; a working AI agent and first automation is an afternoon. The setup guide walks through the whole sequence.
No, unless you are connecting a custom store platform or calling your own API from a flow.
Yes, for Android — the same shared inbox, so replies do not stop when you leave your desk.
Email us. The contact page explains what to include so we can solve it in one reply rather than four.