Resources

Everything you need to know before you start

WhatsApp for business comes with a wall of jargon and a few rules that surprise people. These pages explain all of it in plain English — including the parts that argue against buying anything at all.

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No gated PDFsNo sales call requiredWritten to be useful

“Can I reschedule my appointment to Friday?”

AI agent reads

Your documentspolicies · price lists · FAQs

Your web pagespages you allow it to quote

Your systemsany API, via the flow builder

Answers

“Friday 4pm is free — shall I move it?”

Or hands over

Notifies a teammate, with the full thread.

Same agent on WhatsApp, Instagram, Messenger and your website.

Getting started

From signup to automated replies, in order: connect WhatsApp, submit templates, brief your AI, build your first automation and connect your store.

App vs API

An honest comparison of the free WhatsApp Business app and the Business API — team access, automation, broadcasting, cost and the trade-offs of each.

Glossary

Plain-English definitions of the jargon you meet setting up WhatsApp for business — WABA, the 24-hour window, template categories and quality rating.

FAQ

WhatsApp API basics, pricing, the AI agent, store integrations, data ownership and setup — the questions people ask us before they sign up.

WhatsApp charges

The 24-hour window, the marketing, utility, authentication and service categories, who bills you for what, and five practical ways to keep the cost down.

AI usage

AI replies are metered per message and paid from a prepaid wallet. How tokens work, what a typical reply costs, and five ways to keep AI spend down.