Honest pricing, explained in full
Two plans, no setup fees and no charge per team member. Below the plans we also explain the two costs that are not ours — what Meta charges per conversation, and what AI replies cost — because you should know your true monthly spend before you sign up, not after.
All prices in Indian Rupees.
Starter
Pick the channel your customers already use.
₹19,990 if paid yearly — 2 months free
Best for: Small teams running one channel properly, with a shared inbox and AI.
- Any ONE channel — WhatsApp, Instagram, Messenger, Website chat or Telegram
- Shared team inbox with AI auto-replies
- Automations & visual flow builder
- Bulk campaigns & broadcasts
- Message templates library
- Contacts, phonebook, tags & custom fields
- Reports, team roles & permissions
- Unlimited team members
15 days free · no card required
Pro
Every channel in one inbox, plus AI that reads your catalogue.
₹29,990 if paid yearly — 2 months free
Best for: Brands answering customers everywhere at once — and running a store.
- Everything in Starter
- ALL channels at once, not just one
- Unified multi-channel inbox
- Instagram comment automation
- Store integrations — WooCommerce, Shopify & more
- Order updates with tracking links & COD confirmation
- Abandoned-cart recovery
- AI answers order & product questions from your store
- Connect multiple stores
15 days free · no card required
API Add-on
Build on top of AptoAir. Add it to either plan whenever you need it, and drop it whenever you don't.
- Developer REST API (/api/v1)
- API keys with scopes & usage logs
- Programmatic messaging, contacts & phonebooks
- Works alongside your Starter or Pro plan
There are three numbers, and only one is ours
Most WhatsApp platforms quote you the first and let you discover the other two. Here they all are.
Your subscription
A flat monthly or yearly fee for the software — inbox, AI, automations, campaigns, and the integrations your plan includes. It does not change with how many people are on your team or how many contacts you have.
From ₹1,999/month
WhatsApp conversations
Meta charges when you start a conversation, at a rate that depends on the recipient's country and the category — marketing, utility or authentication. Replies inside the 24-hour window are free to you.
Varies by country & category
Read the full explanationAI usage
Only if you use the AI agent. Metered per message on how much text goes in and out, drawn from a wallet you top up in advance. No wallet balance means no AI replies — never a surprise bill.
Typically a fraction of a rupee per reply
Read the full explanationEvery feature, every plan
Nothing in this table is an upsell you discover later.
| Feature | Starter ₹1,999/mo | Pro ₹2,999/mo |
|---|---|---|
| Channels | ||
| Channels includedStarter runs one channel of your choosing. Pro runs them all at once. | Any one | All five |
| WhatsApp Business API | If chosen | |
| Instagram Direct Messages | If chosen | |
| Facebook Messenger | If chosen | |
| Website chat widget | If chosen | |
| Telegram bot | If chosen | |
| Instagram comment automation | ||
| Unified multi-channel inbox | ||
| Inbox & team | ||
| Shared team inbox | ||
| Unlimited team membersNo per-agent charge on any plan. | ||
| Roles & permissions | ||
| Assignment & human takeover | ||
| Internal notes, archive, block | ||
| Android mobile app | ||
| AI | ||
| AI agent with your own brief | ||
| Document & web-page knowledge | ||
| Model choice (cost vs capability) | ||
| Handover to a human | ||
| AI answers order questions from your store | ||
| AI product search from your catalogue | ||
| AI usage billing | Prepaid wallet | Prepaid wallet |
| Messaging | ||
| Automations & visual flow builder | ||
| Bulk campaigns & broadcasts | ||
| Message template builder & submission | ||
| Contacts, phonebooks, tags, custom fields | ||
| Reports & analytics | ||
| E-commerce | ||
| Store integrations (WooCommerce, Shopify, custom) | ||
| Order updates with tracking links | ||
| Cash-on-delivery confirmation | ||
| Store customers synced to phonebook | ||
| Abandoned-cart recovery | ||
| COD auto-cancel in your store | ||
| Connect multiple stores | ||
| Developer | ||
| REST API (/api/v1)Available as an add-on with either plan. | Add-on | Add-on |
| API keys, scopes & usage logs | Add-on | Add-on |
| HTTP request block in automations | ||
| Start free | Start free | |
15 days to decide
Sign up without a card, connect your number and use the product properly before committing to anything.
During the trial
Your account behaves like a paid one for 15 days from signup. Build automations, connect a store, train your AI and message real customers. We email you before it ends — no card is charged because we do not have one.
After it ends
Nothing is deleted. Your contacts, conversations, templates and automations stay exactly as they are. Sending pauses until you choose a plan — and free accounts can still message one registered tester number, so you can keep experimenting safely.