The Indian D2C tax nobody budgets for
Cash on delivery drives conversion, and it also drives returns — impulse orders, duplicate orders, wrong addresses, and buyers who simply changed their mind. Asking one question before dispatch removes a meaningful share of that, and it costs you a single utility message.
One message, two buttons
When a COD order arrives, the customer gets a WhatsApp message with the order summary and two tappable buttons. A tap is all it takes — no typing, no link, no app to open.
- Order number, items and amount in the message
- Confirm and Cancel as native WhatsApp buttons
- Typed replies understood too, including “haan” and “nahi”
- Sent as an approved template so it reaches every customer
A reminder, then a decision
Silence is not an answer. After the interval you choose, one reminder goes out. If there is still nothing, the order is flagged as unconfirmed — and on Pro it can be cancelled in your store automatically, so it never reaches your packing table.
- One reminder after a delay you set
- Still no reply, and the order is flagged unconfirmed
- Optional auto-cancel in your store (Pro)
- The whole state machine is visible in your order list
The answer becomes data
Customers who repeatedly cancel or ignore COD confirmations get tagged automatically. Over time you learn which segments are worth shipping COD to, and which should be nudged towards prepaid.
- Automatic tagging of COD behaviour
- Segment prepaid-only offers to risky buyers
- Confirmation rate visible per period
COD confirmation needs a connected store — part of the Growth plan. Auto-cancel in your store is Pro.
See plans