The gap between a comment and a customer
Someone comments “price?” on your post. By the time anyone sees it, they have scrolled on. Comment automation closes that gap: they comment, they get a direct message within seconds, and the conversation lands in the same inbox as your WhatsApp chats.
Instagram DMs, in the inbox your team already uses
Connect your Instagram professional account through its linked Facebook Page and DMs appear alongside WhatsApp, Messenger and website chat — badged so you know where you are replying. Assignment, takeover, notes and AI all work exactly as they do elsewhere.
- DMs in the same list as every other channel
- The same AI agent answers, with the same knowledge
- Assign, take over and resolve as normal
- Send images and media in reply
Reply to a comment with a private message
Build an automation that triggers on comments containing words you choose — price, link, available, DM me — and it sends that person a direct message. The public comment gets an answer too if you want one. The result is a private conversation started from public interest, without anyone watching the notifications.
- Trigger on keywords in comments, or on every comment
- Reply privately to the commenter, publicly, or both
- Route into the same AI agent and the same flows
- Contacts created automatically, so you can follow up later
Same rules, same people, same history
Instagram is not a separate product with its own login. The automations you built for WhatsApp can send on Instagram. The AI agent uses the same documents. The reports count it alongside everything else.
- One team, one set of permissions, one inbox
- Send-Instagram blocks available in the flow builder
- Conversations counted in the same reports
Instagram is part of the Pro plan, along with Facebook Messenger and the website chat widget.
See plans